Good marketing will, in turn, lead to more engagement, so try to create titles and thumbnails that attract people to click on your video. Titles, tags, and thumbnails are also essential, as they are the packaging and advertising for your video. RELATED: How Does the YouTube Algorithm Work? Generally, around 10-15 minutes is a good length for most videos, but you shouldn’t worry too much about stretching your video out and should focus more on overall quality. It doesn’t matter if your video is half an hour long if the viewers click off after two minutes. Not only do you want your videos to be longer, but you want them to be engaging throughout. YouTube notices when you have longer content and will start recommending it to more people. The longer you can keep people watching, the better.
While nobody knows exactly how it works, maximizing watch time seems to be one of its priorities. YouTube’s algorithm heavily favors longer videos.
Across the whole site, there are 2.2 million streamers, and only 27,000 (1.2%) are partners. There are hundreds of thousands of streamers on the same game, and most have no viewers at all. Take Twitch, for example, and their League of Legends category (pictured above). YouTube (and Twitch) are heavily overpopulated by people trying to do the same thing you are: getting people to watch their content. There is so much content that an overwhelming majority of it is rarely seen by anyone. RELATED: How to Get Started Making YouTube Videos Find Your Niche We’ve got a write-up on how to get started making YouTube videos that covers a lot of this, so we recommend giving it a read. A good mic ensures people can hear what you’re saying and sound like a jet engine warming up.Īnd using good editing software can make your content look its best. A good camera or a good rig for streaming games ensures your video feels more like a quality production. Using decent gear is a prerequisite to making suitable content.
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